MUSIC VIDEO :: GG McG - BOOM
BOOM by GG McG
GG McG exists in hypercolour. She is here to paint the town however she so chooses. McG (Giulia Giannini McGauran) is best known for her work as a visual artist and photographer — if you follow anyone from Alice Ivy to The Rubens on Instagram there’s a good chance you’ve seen her work — but here, she’s stepping into the spotlight with ‘Boom’, a colour-wheel of her own creation. True to her palette, the song is bright and boisterous, composed on Garage Band, before producer Gab Strum (a.k.a Japanese Wallpaper) added his magic touch. It was mixed by Konstantine Kersting (The Belligerents) and mastered by Andrei Eremin. For McG, ‘Boom’ simply represents another form of communication — art for the sake of expression rather than a career pivot — that retains some hallmarks of her visual work but also allows for distinction: “there are some feelings I’ve never been able to explore through images,” she said. “As soon as I got introduced to GarageBand, those feelings popped out.” Also distinct, the song lives in a place of sadness and poignancy, despite its bright and bouncy tones. McG explains that it’s about “the importance of saying goodbye in order to move on” — less ‘Thank U, Next’, and more finding the good in goodbye.